Verizon
The Ask
Establish Verizon as the authority on 5G by leveraging growing excitement around its potential. Highlight 5G as the innovation that fuels other innovations—transforming the way we work, live, and play.
The Approach
I created the Fast Forward to 5G campaign to highlight real-world 5G applications across sectors, reinforcing Verizon’s leadership role in shaping the future of connectivity. From Mixhalo’s advanced audio technology to Mcity’s connected vehicles, each content chapter used a dynamic mix of articles, videos, webinars, and social activations to bring 5G’s potential to life.
Format
Multimedia Executions
Role
Creative Strategy Lead
Results
This campaign was renewed twice by Verizon due to its compelling storytelling. Some pieces from this campaign surpassed our page view benchmarks by 15x. The campaign also earned industry recognition, winning Pressboard’s Best Branded Content (Q1 2020) for Verizon 5G in the Thought Leadership category.
