McDonald’s
The Ask
Drive recruitment for McDonald’s Canada and engage younger audiences seeking their first job.
The Approach
We created Crush the Rush, a web-based game where users managed drive-thru orders in a fast-paced, productivity-driven environment. This addictive gameplay encouraged users to return, compete for high scores, and ultimately apply for jobs at McDonald’s.
Format
Web-Based Game
Role
Creative Strategy Lead
Results
McDonald’s Canada was so impressed with the game’s success that they renewed the campaign and considered expanding it to 10 additional markets. Crush the Rush saw a 40% increase in engagement compared to similar campaigns, with over 3 million players competing for high scores. The game also won a Yahoo Brandblazers Award for Excellence in Creative.
