Dell Alienware
The Ask
Support the launch of the new Dell Alienware PC gaming console and showcase why PC gaming remains the best choice for serious gamers.
The Approach
We launched Meet the Gamers, a dynamic campaign featuring three high-profile PC gamers. Through a blend of collages, audiograms, and interactive modules, we highlighted the unmatched power and experience of PC gaming, showcasing its supremacy in the gaming world.
Format
Multimedia Execution
Role
Creative Strategy Lead
Results
The campaign generated significant buzz around the new Alienware console, driving increased purchase intent. Engagement with the interactive content exceeded expectations, with users spending 2x more time with the content than projected.
